Product marketing is the process of bringing a product to market. This includes researching and deciding on a product’s positioning, launching the product, and then ensuring customers understand it.
Product marketers have a wide range of responsibilities that involve close collaboration with product teams and other marketing functions.
- Understanding customers
- Compose a compelling Story about the Brand
- Competitor research
- Problem statement and solution story
- Product positioning
- Product messaging
- Product QA and the “Marketing Asset Milestone”
- End to end user experience testing
